![]() And, Vetements collaborated with Juicy Couture on their couture line.Īnd, so it goes, this era has been infiltrating the Instagram. Caitlin Price, for instance, has been citing early 2000s sportswear and clubwear as a reference point. If you look at the catwalk’s the beginning of the noughties have been staging a comeback. If you follow this algorithm, it’s easy to see why the early 2000s are suddenly on trend. It was a time for them that was free from responsibility and easy to romanticise. It’s the age when they were at school and likely most influenced by magazines, movies and music. As emerging designers tend to get their footing at around 30 years old (once they’ve graduated from university and have been grafting a few years), the answer neatly points to their youth. The idea is, you take the current year (2017) and minus 15 years, and you’ll find the era today’s trends are inspired by. ![]() There’s a theory about fashion that boils down to simple arithmetic. ![]() While the ‘grams most popular feeds tend to be littered with elegiac sunsets and beaches, this Y2k reappreciation is gaining popularity. At first, this had to do with filters giving that perfect summer of ’69 fade to food photography or adding silent movie glamour through grayscale. Users become archivists and posterity of their thoughts and taste is their purpose.Įver since its early iterations when the app’s logo was a polaroid camera it has made that wistful feeling tangible. Insta’s very purpose is as a chronicler, a documenter, be it of our meals, our friends and even our favourite memes. And, on the most popular image sharing app, Instagram, this sensation is rampant. ‘It is a nostalgic time right now, and photographs actively promote nostalgia’, Susan Sontag wrote in On Photography. Like voyeurs, we can reappraise the sexual freedom of Christina Aguilera's Dirrty phase and Anna Nicole Smith’s colourful wardrobe. They romanticise a time when tabloids and the early days of the internet collided and in doing so gave the world an all-access pass to celebrities. Like an anthropological study, these Instagram accounts reconsider and readjust our thinking on images that were once branded 'trashy'. They bring back a lot of good memories for some people and that makes them so happy.' ![]() 'The second is because the things I post are very nostalgic. The celebrities I share are completely different to who they once were so it's like, "Oh wow! I totally forgot that Paris Hilton once wanted to get 'coked up' on a yacht. She sees her feed as a feminist manifesto, adding: ‘a woman can be intelligent and make her own informed decisions whilst still being a sex symbol…I want to challenge the repressive, unequal dominant culture and I believe that every woman has the right to express her gender and sexuality any way she chooses’.Įrin told The Debrief she thinks her feed has a two-pronged appeal: 'I think there's two reasons why, the first is because people love seeing celebrities at their most trashy, wild and drugged up stage in their life, and I post that, a lot. Summing up her aesthetic as MTV-influenced, Erin told Grapeshot: ‘‘I never realised until looking back at old videos how ridiculously bad the shows are but that’s what makes it so great…it’s so bad but I just can’t look away’. Her limitless archive of TRL-era imagery has gained her 73.6K followers. Similarly, 22-year-old Australian-based Erin Twomey (the woman behind cult account has been repurposing old paparazzi pictures of Mel C and Destiny’s Child as well as neglected magazine spreads and film stills.
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